Content during COVID-19

Updated: Jun 5

Reasons to dedicate some serious quarantine time to making content:

1) It tells people your business is still alive. Unfortunately, I know businesses that have been radio silent, and my first instinct is to assume they're closed (which might be totally wrong!). Be transparent, and tell your customers and collaborators what's up.

2) It helps create a long-lasting brand. Your products and services can change with the times or your own whims; what won't change is the kind of experience you're dedicated to delivering. Work towards creating a holistic experience that transcends the bounds of your product.

3) It’ll keep you top of mind as the expert in your field.

4) It humanizes you (especially video). What, you're not some headless robot floating around in the Cloud?!

5) You'll rank higher on Internet searches. Make enough consistently good content and the Internet gods will notice.

6) It actually helps people. Put your ego aside and begin teaching your craft; we all know that mere recipes aren't what make master chefs. Instead, think of sharing your "recipes" as a way to not only help/empower/entertain people who are stuck at home, but also as a way to let people into your world. And who will they think of first when things reopen and they need that cake for a party?